The Economic Benefits of LBJ’s Return to Cleveland

When Lebron James returned to Cleveland after his Championship run in Miami, many expected an instant upgrade to the Cavaliers’ success, but what many didn’t anticipate is the drastic effect Lebron’s return has had on the surrounding business and overall economics in the Cleveland area. One of the happiest people about this is Owner Dan […]

LeBron’s “Chalk” Commercial Set to Air This Thanksgiving Day

This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become […]