Lebron James announced tpday that he would be participating in a venture from MSN that will portray the basketball phenom’s journey from humble beginnings to athletic fame and fortune, all in a storybook format geared toward children and teens.
LeBron.msn.com will give people the opportunity to explore LeBron’s road to athletic achievement, his dedication to basketball and academics, his devotion to his team, friends and family, and his role as a community activist and people’s champion. The site includes interactive content, including a blog, that will provide fans with the opportunity to share his experiences and encouraging messages to users all across the world.
James is hoping the innovative website will motivate youngsters worldwide with positive messages of encouragement and his own story of perseverance.
“I’ve always wanted to have a place where kids can see all aspects of my personality – where I can really talk with them about where I came from, what I do, what I have achieved in my life and what my goals are,” James said via telephone from Las Vegas, site of the NBA all-star festivities. “Kids can follow me on a day-to-day basis, and I want to inspire them.”
With a mouse click, people can watch videos to learn more about James’ life on and off the basketball court. There are also places to enter contests; download pictures and other images of James; check on his latest statistics and see how the Cavaliers are doing.
But the website’s primary intent, James said, is to help educate youngsters through activities and challenges.