It’s Time to Light It UP!

After he was drafted, LeBron James talked about lighting up Cleveland ‘like Vegas.’  Four years later, the Cavaliers are bringing a new brilliance to Cleveland. The city is bustling and fans are charged with high expectations as the Cavs get set to officially tip off the 2006-07 season on Wednesday, November 1^st at 8:00 p.m. at Quicken Loans Arena.  Inside The Q it will be electric, outside it will be illuminated as the city of Cleveland “Lights It Up” for the Cavaliers. 

“We’re asking downtown Cleveland to participate by leaving office and building lights on to show the country that Cleveland is lighting it up for the Cavaliers, and the Cavaliers are going to light it up for Cleveland,” said Chad Estis, Cavaliers executive vice president and chief marketing officer.  “It is a great opportunity to showcase Cleveland to a national and international television audience.”