Between his astounding stats and a hefty endorsement portfolio, which include Nike, Upper Deck and Coca-Cola, the 6-foot-8 forward earned close to $23 million. Of course, his wallet is sure to grow even thicker when he renews his contracts next year.
Category Archives: LeBron James
James’ game is missing one ingredient: defense
Rob Oller of the Columbus Dispatch explains, of course LeBron James was named MVP of Sunday’s NBA All-Star Game. The league expects and rewards lack of defense during the annual East meets West Whoopdeedoo. And James did not disappoint. Lukewarm defense often is his specialty. Let’s get one thing straight: King James is almost perfect. […]
LeBron James in talks with EA Sports
James and his management team are in talks with EA Sports about a video game endorsement contract. The sports game industry leader makes the wildly popular John Madden NFL video game along with the Tiger Woods PGA Tour game. The brand’s NBA game, NBA Live, doesn’t have a player’s name attached to it, but the […]
James in crunch time
How James performs when the pressure is on in crunch time has been an issue recently. He has never hit a game-winning shot, while a contemporary like Carmelo Anthony has already made five. Actually, James has made two buzzer-beating shots to send games into overtime, both on 3-pointers last season against the Indiana Pacers and […]
Nike Ads
Scott Suttell, managing editor of Crain’s Cleveland Business tells us that Nike’s “Meet the LeBrons†ads, featuring Cavaliers star LeBron James as multiple characters talking about not much of anything (he’s selling shoes, naturally), get a B+ in this “Ad Scorecard†column on Slate.com. Seth Stevenson writes that the ad series “seems like the first […]
LeBron James Doubtful for the 2008 Olympics?
HoopsHype released their list of who is interested in playing for the US basketball team in the 2008 Olympics. According to HoopsHype, LeBron James is listed as doubtful along with Ray Allen, Kevin Garnett, Joe Johnson, Jason Kidd, Tracy McGready, and Jermaine O’Neal to join the US basketball team in the 2008 Olympics After becoming […]
Over 1000 people Attended LeBron’s 21st Birthday
A few days before he officially turns 21, LeBron James was thrown a glamorous birthday party at downtown’s House of Blues. The Cavaliers’ All-Star forward celebrated Wednesday with family, friends, fans, teammates and VIPs Wearing a white suit, James arrived about 8:30 p.m. in his black Rolls Royce before going inside to host a private […]
Is LeBron James the Next Jordan or the Next Carter?
Harvey Araton of THE NEW YORK TIMES writes, “It has been tempting lately to call Vince Carter Half Man, Half Amazing, but that would be too passé, so Y2K. Besides, LeBron James landed at Continental Arena last night, on his way to the Hall of Fame, with his Cavaliers riding a Nets-matching six-game winning streak […]