LeBron’s “Chalk” Commercial Set to Air This Thanksgiving Day

This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become […]

Cavs Rout Listless Knicks, 119-101

Some people considered Tuesday night’s Cleveland-New York game to be a chance for the Knicks to showcase why LeBron James should sign with them in two years but it rapidly turned into a good demonstration of why the NBA’s leading scorer should think long and hard before leaving his current team; the Cavaliers led by […]

Big Apple Zoom LeBron VI Coming to the Big Apple

If you are wondering how big and how much money Lebron, NBA, and Nike could make if Lebron decide to sign for the Knicks in 2010, then take a look at these special shoes Nike made for Lebron just for tonight’s game at the Garden. This is the third consecutive year Nike has designed a […]

Bracing for 2010; Lebron James Contract Facts

Teams are clearing their books to prepare for the summer of 2010 which is shaping up to be the most prolific free-agent season in NBA history. That summer will feature most of the 2003 class including our own Lebron James. Lebron potential availability is fueling the media. The purpose of this post is to keep […]