Lebron’s Road to a Billion-Dollar Brand

A very interesting article that appeared today on Fortune, talks about Lebron and his vision to building a billion-dollar brand. After Lebron’s stunning and historic performance in game five of the  Eastern Conference finals against the Detroit Pistons, and was described by  NBC anchor Marv Albert as  “one of the all-time performances in NBA history.” […]

James ready for Orlando

LeBron James’ shoulder is fine and he will play Wednesday when the Cleveland Cavaliers face the Orlando Magic in a preseason game in China, a Cavaliers spokeswoman said Sunday. James left the 96-90 loss Friday to the Seattle SuperSonics in the third quarter with a bruised right shoulder.

Lebron James opens up to Cleveland Media

LeBron James discussed every thing from the Cavaliers’ new practice facility to his eye sur gery and the Indians’ chances in the playoffs in an exclusive telephone interview with The Plain Dealer on Thursday. James spoke after completing a conference call promoting his appearance as host of NBC’s “Saturday Night Live” this Saturday. In his […]

King James Eyes 2008

LeBron James led the underdog Cleveland Cavaliers to the NBA finals last season and the 22-year-old known as “King James” is seeking to do even better with two crowns in 2008. The dream double for James is to lead the Cavs to their first NBA title and help return the United States to hoops supremacy […]